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The List
256 items
reset1
Yes/yes buttons
Instead of "yes/no" where one button converts the user and the other closes the offer, have 2 "yes" buttons but with slightly different desired outcomes. For example, the first button could say "Yes, I want a free domain". The second could say "No, I just want to build a website."
Digital Marketing
ab testing
idea
08/04/22
2
Yes/no buttons
Instead of having just one option, have a second that basically just closes the window. For example, the "Yes" could be "Yes, give me access". The "No" could be "Maybe next time". Try adding and then changing this text to see what works best.
Digital Marketing
ab testing
idea
08/04/22
3
Yelp
List your business on Yelp, share business information and get reviewed by your customers.
Digital Marketing
directory
backlinks
source
08/31/22
4
YellowBook
Like Yellow Pages, add your business and contact information on YellowBook.com.
Digital Marketing
directory
backlinks
source
08/31/22
5
Yellow.place
Yellow.place is a platform to help users search for local businesses.
Digital Marketing
directory
backlinks
source
08/31/22
6
Yellow Pages
List your business, details and contact information on Yellow Pages.
Digital Marketing
directory
backlinks
source
08/31/22
7
Wireframe
A wireframe is used in the website development process as a draft of the proposed design for the site or specific pages.
Digital Marketing
definition
08/08/22
8
Whitelist
Whitelists help your email to always appear in your recipients' email inboxes. It requires that the email address be manually added to the list by the recipient however. It's a good idea to make sure your clients and email recipients add you to their whitelist.
Digital Marketing
definition
08/05/22
9
Webinar
A webinar is like an online seminar. It's typically a live, online video presentation where the audience can ask questions to the presenter.
Digital Marketing
definition
08/08/22
10
Viral
If a piece of content "goes viral", that simply means that it's been shared or distributed by many individuals outside of your circle of followers.
Digital Marketing
definition
08/05/22
11
UX
User experience (UX) design refers to the practice of testing and modifying your website or application to ensure that it provides the best possible experience to the user.
Digital Marketing
definition
08/05/22
12
USdirectory
USdirectory is a platform that helps users search for local businesses online.
Digital Marketing
directory
backlinks
source
08/31/22
13
Upsell
Once you've closed a sale, try upselling another product to see if that helps to increase sales.
Digital Marketing
ab testing
idea
08/04/22
14
Unique value proposition
A unique value proposition describes what makes a certain product or service the best choice for the user.
Digital Marketing
definition
08/08/22
15
Unbounce
Landing page design with A/B testing functionality and variant analytics.
Digital Marketing
conversions
ab testing
tool
paid
08/03/22
16
UI
A user interface (UI) is how a person uses a device or software. For SAAS, this is often a dashboard with charts and toggles. For an app, this is the design and how an app is used by the end-user. In an airport, this refers to the screens on the self-service kiosks.
Digital Marketing
definition
08/05/22
17
Type of alert
Does it work better to have your offer in a ribbon at the top of the page, on the sidebar or as a popup when a user intends to leave the page?
Digital Marketing
ab testing
idea
08/04/22
18
Tuugo.us
Tuugo is a business directory for companies located in the US.
Digital Marketing
directory
backlinks
source
08/31/22
19
Turbify
Submit and manage your business on multiple online platforms and directories.
Digital Marketing
directory
backlinks
source
tool
paid
08/31/22
20
Title tag
The title is an HTML tag that can be set on an individual webpage to set the text in the browser tab for the page. It is also used by search engine's to set the header of a search result.
Digital Marketing
definition
08/08/22
21
Time on page
The time on page refers to the amount of a time that a visitors remains on a webpage before moving away or closing the tab.
Digital Marketing
definition
08/08/22
22
Thumbtack
List your website and find leads for your local business.
Digital Marketing
directory
backlinks
source
08/31/22
23
Thank-you page
The thank-you page is often where users are directed after submitting a form. Sometimes, this could be referred to as the "thank-you message" if the user is not redirected to a different page.
Digital Marketing
definition
08/05/22
24
Testimonial
Try adding a testimonial to your offer to make the user feel more confident about signing up.
Digital Marketing
ab testing
idea
08/04/22
25
Tell a real story
Don't just tell your customers what you can do for them, show them what you've already done for another customer or client.
Digital Marketing
trend
08/09/22
26
Technical SEO
Technical SEO refers to the optimizations made to the website's server and code to make webpages more search engine-friendly.
Digital Marketing
definition
08/08/22
27
Target audience
Your target audience is the group of people highly relevant and in need of your product or service that you tailor your marketing towards.
Digital Marketing
definition
08/05/22
28
Subject line
The subject line of an email is the line that is shown prior to opening the email. It's important that it is eye-catching but relevant.
Digital Marketing
definition
08/06/22
29
Subheading styles
Instead of the heading, try changing the color or font of the content subheading.
Digital Marketing
ab testing
idea
08/04/22
30
Statistics
Share statistics about how much your product or service has improved a process or saved a customer money.
Digital Marketing
ab testing
idea
08/04/22
31
SSL
An SSL certificate (represented by HTTPS in a full URL of a webpage) protects and encrypts the data shared on a webpage. They used to be a security upgrade, but today it's expected that all sites have an active certificate.
Digital Marketing
definition
08/08/22
32
SQLs
Sales qualified leads (SQLs) are leads that have been qualified by the marketing team (MQLs) and then accepted by the sales team. This person would warrant being reached out to.
Digital Marketing
definition
08/05/22
33
Sprout Social
Social media management platform, posting and analytics.
Digital Marketing
tool
paid
social media
08/03/22
34
Spoke
Spoke shares business information and activity.
Digital Marketing
directory
backlinks
source
08/31/22
35
Spam
Spam is unsolicited email that is sent or received.
Digital Marketing
definition
08/06/22
36
Soft bounce
A soft bounce occurs when an email gets rejected and sent back to you but because of a temporary issue (i.e. issue with the recipient's email server). They can often be retried successfully.
Digital Marketing
definition
08/06/22
37
Social selling
Used in tandem with social listening, social selling is the practice of responding to users who are discussing your brand or related products or services online.
Digital Marketing
definition
08/05/22
38
Social listening
Social listening is the process of listening to users online (typically on social media) who discuss or ask questions about your brand or related products or services.
Digital Marketing
definition
08/05/22
39
Snippets
Snippets typically refers to small sections of code that are added to websites to enable advanced functionalities such as tracking and analytics, lead generation or other functionalities.
Digital Marketing
definition
08/08/22
40
Smarketing
Smarketing is the collaboration and alignment of the sales and marketing teams toward a common goal such as growing revenue.
Digital Marketing
definition
08/05/22
41
Size of discount
Modifying the size of the discount that you're offering - up, down, round number, odd number, etc.
Digital Marketing
ab testing
idea
08/04/22
42
Sitemap
A sitemap is a list of URLs belonging to a website. A visual representation of a sitemap might be just a list of text links on a webpage. A search engine-friendly sitemap is an XML file that should include all URLs and be submitted to search engines for indexing.
Digital Marketing
definition
08/08/22
43
Short, DIY videos
Inspired by TikTok, record short, unedited videos/screen-shares of processes, tasks, activities of your business.
Digital Marketing
trend
08/09/22
44
Session
A session starts when a user visits a website and ends when the user leaves. A session remains alive, even between pages, as long as the user is still active on the website.
Digital Marketing
definition
08/08/22
45
SERP
A search engine results page (SERP) is the page that lists all results a user sees when they search for a query in a search engine.
Digital Marketing
definition
seo
08/04/22
46
SEO
Search engine optimization is the practice of improving your website to be better indexed by search engines and ranked higher for your chosen keywords in search engine result pages.
Digital Marketing
definition
seo
08/04/22
47
SEM
Search engine marketing is the practice of paying for results to appear in search engine result pages. As opposed to SEO that helps with results appearing organically, with SEM you are selecting demographics and lists of keywords that you want your search ad to display for, then paying for its placement on the page.
Digital Marketing
definition
sem
08/04/22
48
Search technique documentation
Improve your productivity by being more efficient at writing queries on Google Search. You can do so by learning how to refine your searches, using special characters and operators.
Digital Marketing
search operators
productivity
08/01/22
49
Search operators
Search operators allow you to perform smart searches on Google by querying for exact phrases, removing negative keywords, searching specific domains, and more.
Digital Marketing
definition
08/08/22
50
Search network
The search network refers to the group of websites that have enabled Google Ads to appear on their sites.
Digital Marketing
definition
08/08/22
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